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Digital marketing agency
12-person NYC digital agency: SEO + content + PPC specialists, no new office lease needed
Service offerings expanded by 100% (added SEO + paid social retainer lines)
Client capacity increased by 150%
Profit margins improved by 35% on new retainers
Average client retainer increased by $2,500/month
01
The Challenge
The agency had a 12-person Manhattan team running at 100% utilization and was actively turning away $200k+ of annual retainer revenue because they couldn't hire fast enough. Local senior SEO and PPC hires in NYC came in at margin-destroying rates.
02
Our Solution
We staffed 3 senior SEO specialists, 2 content writers, and 1 PPC manager. All onboarded inside the agency's ClickUp PM, Slack channels, and brief templates, so they were briefed and accountable the same way an internal hire would be.
03
The Results
- Service offerings expanded by 100% (added SEO + paid social retainer lines)
- Client capacity increased by 150%
- Profit margins improved by 35% on new retainers
- Average client retainer increased by $2,500/month
We finally said yes to every retainer that fit our ICP. The remote specialists feel like extensions of the in-house team.
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